The project Bądź turystą w swojej macierzy [Be a tourist in your motherland] has two objectives:
1) to analyze the potential of Poland as a recreational (holiday) tourist destination for the Polish community in Great Britain and Poles in Lithuania;
2) preparation of a tourist offer for increasing the participation of Polish diaspora from Great Britain and Poles from Lithuania in holiday trips to Poland.
The choice of the topic of the project stems from the conviction that the great resource of Poland, which makes our country attractive to others, is the priceless cultural, natural and historical heritage. Through the project’s activities, we want to work towards strengthening the sense of pride in the cultural heritage of Poles in Great Britain and Lithuania, which is not only a positive contribution to the history of the region, Europe and the world, but also has the potential and value of a tourist attraction.
Analyzing the problem addressed by the project we saw the need to undertake a two-way approach to the promotion of the unique and exceptional Polish cultural heritage abroad – i.e. in addition to major promotional campaigns, including the marketing activities of Polish travel agencies in the UK and Lithuania, there is also a necessity of using the potential of whisper marketing.